Brazilian town arouses global interest

Just a few weeks ago, this magazine reported on the many challenges facing summer destinations these days.

Just a few weeks ago, this magazine reported on the many challenges facing summer destinations these days.

A weakened dollar, the still-sluggish economy, and high gas prices are forcing vacation spots to think up new and interesting ways to excite the tourists.

But it looks like Brazil may have that problem solved.

Museums? Roller coasters? Landmarks? Oh no. Brazil is getting attention the Paris Hilton way: by letting the whole world think it has a chance.

Espertantina, a small town 1,300 miles north of Rio de Janeiro, last week declared May 9 Orgasm Day. The holiday includes no guarantees, but simply seeks to celebrate the orgasm "in all its senses."

According to Mayor Felipe Santolia, the town of 38,000 has been "unofficially" celebrating the holiday for many years, though unfortunately he didn't say how. He did say, however, that past attempts to make it an official holiday have fallen short because past mayors were too uptight to sign such a bill.

But Santolia isn't your typical stuffy politician, said Santolia.

"I'm 32, single, and I have an open mind," he told the Associated Press.

It's unclear whether the holiday will attract tourists, but it attracted the media. Dozens of websites and local TV stations across the US picked it up off the wire, even if it proved too sexy for most of the national media.

Confirmed celebrations included a series of panel discussions by sexologists and a presentation of Eve Ensler's The Vagina Monologues. There were reports of other festivities, but we're suspicious whether they actually happened.

  • Douglas Quenqua writes PR Play of the Week. He is PRWeek's news editor.

    Ratings:

    1. Clueless

    2. Ill-advised

    3. On the right track

    4. Savvy

    5. Ingenious

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