Bay Area execs start new firm Flashpoint PR

SAN FRANCISCO: Three executives from Hill & Knowlton and Ruder Finn in the Bay Area have launched Flashpoint PR, a new technology and consumer agency.

SAN FRANCISCO: Three executives from Hill & Knowlton and Ruder Finn in the Bay Area have launched Flashpoint PR, a new technology and consumer agency.

The principals are H&K SVP Jennifer Colton, and from Ruder Finn/Switzer SVP Kristin Greene and VP Christopher Downing. All three met in 1999 at Switzer Communications, which Ruder Finn acquired in February 2003.

"We were all thinking of going our on our own, and decided to work together," said Colton. We had moved past the big-agency life, and wanted to do our own thing."

The agency's clients include online photo service Shutterfly, as well as the Fillmore Technology Group, the Community Telestructure Initiative, and Linden Lab.

Colton said all three principals would initially work on new business together, with one principal always involved.

"Clients want that senior talent from their agency," she added. "That is what we want to bring to our clients."

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