The Jimi will add a little value to your life

Capitalism is an amazing system.

Capitalism is an amazing system.

It causes people to take everyday, utilitarian items and come up with new ways to make them exciting in the hopes of turning a profit.

The Jimi is a case in point. It's a new take on a wallet, or, as the company puts it: "The wallet for people who hate wallets."

The Jimi is made from recycled plastic and has a top that can be snapped closed. It's relatively compact, which is a good thing, but the trade-off is that it only holds a few cards and not much cash.

I tried one during a trip to several casino boats that ring the Chicago area and found that I had to fold my bills very small to fit them - that's before I started losing, of course.

Still, it was fun showing it to people. I could see carrying it when I run and only need some pocket change.

My daughter also came up with several uses, such as filling it with M&Ms to sneak into a movie. That led me to think that firms might find it to be a fun way to send out releases or media teasers about upcoming events.

Any suggestions for gadgets we should try? Send them to toybox@prweek.com

  • John N. Frank writes Toy Box. He is the Chicago-based Midwest bureau chief for PRWeek.

    Price $14.95

    Available at www.thejimi.com., other retail locations listed at: www.thejimi.com/retailers.php .

    Specs Made from recycled plastic, comes in a variety of colors

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