New co-chairman for Euro RSCG has background in PR

NEW YORK: Euro RSCG Worldwide's new management team, installed following the departure of chairman and CEO James Heekin last week, may be the agency network's most PR-friendly leadership in memory.

NEW YORK: Euro RSCG Worldwide's new management team, installed following the departure of chairman and CEO James Heekin last week, may be the agency network's most PR-friendly leadership in memory.

Havas, which owns Euro RSCG, named four agency executives to run the global group. Aaron Kwittken, CEO of Euro RSCG Magnet, said that new executive co-chairman Stephane Fouks founded RSCG Public, a French PR agency.

"[That] can only bode well for the value and the investment in the PR offering worldwide," Kwittken said.

In a statement, Havas said Heekin left to "pursue other opportunities in the industry."

Kwittken said Euro RSCG's new team, led by CEO David Jones, is a step up. "This is probably the most discipline-diverse management team we've had in Havas' recent history," he said.

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