Hearst launches weekly women's magazine

NEW YORK: Hearst, publisher of Cosmopolitan and Redbook, has launched its first weekly title, Quick & Simple.

NEW YORK: Hearst, publisher of Cosmopolitan and Redbook, has launched its first weekly title, Quick & Simple.

The move also marks the publisher's entry into the low-cost, newsstand-focused women's magazine market currently occupied by such publications as Bauer Publishing's Woman's World and First for Women.

The magazine, which has a distribution of 500,000, will be bi-weekly initially, but will publish weekly beginning with the October 4 issue.

Lisa Grace, managing editor of Quick & Simple, acknowledged the competition in the marketplace, but said she believes there is room for another publication.

"We would like to coexist as a complementary purchase," she said. "The demand is there."

She described the magazine's target audience as "busy women" who are looking for ways to simplify their lives, rather than identifying a specific age or lifestyle demographic. "We want to appeal to a broad audience," she added.

The 60-page inaugural issue includes tips on seasonal topics ? from end-of-summer shopping bargains to home remedies for summer ailments. Grace said the magazine would also focus on the "everyday woman" rather than celebrities.

"We want this to be a fun read - something that's very useful for our readers," Grace said. "It's the kind of magazine that a working mom can take to a soccer game and throw in her bag."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.