Coast Guard nears agency choice for recruitment effort

WASHINGTON: The US Coast Guard is close to choosing a full-service agency to lead its integrated recruitment campaign.

WASHINGTON: The US Coast Guard is close to choosing a full-service agency to lead its integrated recruitment campaign.

The Coast Guard, a division of Homeland Security, is weeks away from selecting an agency to provide advertising and other communications services.

The campaign, which is for one year with four renewal options, combines advertising with sports and event marketing, promotions, and direct mail.

The account - which is capped at an average of $10.6 million each year - is currently held by Cossette Post Communications.

The agency did not confirm by press time whether it was re-pitching. Paine PR, acquired by Cossette Post's parent, Cossette Communications, in 2004, has not been involved in the work.

The Coast Guard has continued to absorb new responsibilities - and a larger budget - since it was brought under the Department of Homeland Security.

It expects to award the account on September 15.

The US Army is similarly preparing to award a five-year, $1.3 billion contract for a full-service campaign to reverse its own shortfalls in recruitment.

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