PRWeek Career Guide

The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges ? and significant rewards.

The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges ? and significant rewards.

Cultivating talent: Perfecting the tools that will propel advancement

Learning from the best: Following the lead of PR's most inspirational figures

Entering the industry: Exploring the various paths to a career in PR

Click here for the table of contents

The Talent War

The keys to finding and maintaining top talent, including a sector-by-sector review, and a report on PR's quest to develop a more diverse talent pool.

Changing course

Analyzing the growing trend of people entering PR from other industries

The high flyers

Profiles of seven of the industry's top leaders

Features: A helping hand, PR's Ivy League, the people profession, and career paths. Click here

Employer Zone

Resource guide to leading agencies, corporations, and nonprofits

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