Letter campaign to pique student interest in national affairs

WASHINGTON: Andy Morris and Co. is working with Pilot Pen of America on promoting ?The World?s Longest Letter,? a campaign designed to get elementary school students interested in their nation?s affairs and excited about writing.

WASHINGTON: Andy Morris and Co. is working with Pilot Pen of America on promoting ?The World?s Longest Letter,? a campaign designed to get elementary school students interested in their nation?s affairs and excited about writing.

A half-mile long scroll will be unveiled on the National Mall in Washington, DC, on September 15, which will contain nearly 4,000 letters handwritten by third and fourth graders from across the US. The campaign, conceptualized and developed by Andy Morris and Co., is geared toward encouraging children to write about their aspirations and concerns for the future of the country. The letters are addressed "Dear Mr. President" and deal with issues ranging from high gasoline prices to finding a cure for diabetes.

Andy Morris and Co. has been Pilot Pen's AOR for the past 18 months. The New York-based firm presented the letter-writing idea in its proposal when vying to become the pen company's AOR, agency principal Andy Morris said.

Members of Congress, Bush administration officials, and educational leaders are expected to attend the unveiling of the scroll in September. Hundreds of schoolchildren from the mid-Atlantic region also will be on hand for the ceremony.

With a history of helping children, Pilot Pen viewed writing letters to the President as a "tool of empowerment," Morris said.

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