LA eases void in PR with $4.1m RFP for Sanitation project

LOS ANGELES: The almost total lack of new city PR contracts following the Fleishman-Hillard billing scandal here has been alleviated slightly with the release of a three-year, $4.1 million RFP for communications and advertising work from a major city depa

LOS ANGELES: The almost total lack of new city PR contracts following the Fleishman-Hillard billing scandal here has been alleviated slightly with the release of a three-year, $4.1 million RFP for communications and advertising work from a major city depa

The Bureau of Sanitation has issued a call for public education on its storm-water and used-oil recycling programs. However, that department was careful to characterize the RFP as non-PR.

"This is really more public education, as opposed to public relations," explained Joyce Neal Amaro, who oversees the program for the city.

The program has been handled since 2001 by environmental and government relations specialists S. Groner Associates. That contract expired in June, but the agency is expected to take part in the RFP, Amaro said.

Although the city has a new mayor, its agencies still seem reluctant to seek PR help since ex-mayor James Hahn banned further PR contracts in response to Fleishman's $4.2 million overbilling of the Department of Water and Power.

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