ALEXANDRIA, VA: The Association of Pool & Spa Professionals (APSP) is searching for an agency to work on behalf of the National Hot Tub Council, a member company. APSP has issued an RFI for firms to help launch a campaign that will focus on the benefits of warm water/hot tub therapy.
"This is consumer outreach," said Lauren Stack, manager of marketing and communications for APSP. "We definitely want to branch out and get more exposure in the general press with a big promotion."
A major focus of the campaign, she added, will be to make the public aware of the therapeutic aspects of hot tub use, in addition to social uses.
The yearlong budget for the campaign is $200,000, although Stack said a large portion of that would be concentrated around efforts during the second quarter of 2006.
APSP had previously worked with Cincinnati, OH-based Northlich, but currently does not have a dedicated PR agency.
Stack said the association is looking for an agency with medical experience, so that it will be able to easily explain the medical benefits of hot tub therapy to reporters and consumers.
However, she added that large PR agencies might not be the best fit for the project.
"We want to be significant enough," she said.
The deadline for RFI submission is September 27. The council will then review submissions and select three firms to submit and present specific recommendations for the campaign.