PMK/HBH to open up first overseas outpost in London

LOS ANGELES: Personal publicity giant PMK/HBH is opening its first international office in London.

LOS ANGELES: Personal publicity giant PMK/HBH is opening its first international office in London.

"We're doing it because the company is growing and keeps having this tendency to grow by spilling over into overseas markets," explained partner Simon Halls.

"A lot of our clients are based in London," so "our account executives are constantly flying" there, he added.

The new office will allow the firm to "have some people on the ground over there."

The firm represents a wide array of A-list celebrity clients, including Kate Winslet, Johnny Depp, and Gwyneth Paltrow.

Halls cited the increasing focus on a global market for films as another reason for opening the office. Over the past few years, many studios have upped their publicity efforts in foreign countries, even releasing films around the globe on a single day. PMK/ HBH, an Interpublic agency, handles a number of such publicity efforts, as well as a growing corporate roster. Halls estimates that 25% of the firm's clients are now corporate.

Halls also said he expected the new endeavor to be up and running before the end of the year, and possibly by early November. He declined to say who would head the office, citing "contractual reasons," but did add that "it's someone that everybody knows."

The office is expected to start with a staff of about 10.

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