LOS ANGELES: As part of an ongoing plan to grow into a national organization, the Hispanic Public Relations Association (HPRA) is searching for volunteers across the country to help it found chapters and eventually form a national board.
HPRA president Sandra Bernardo said that the group has spent the last two years building an infrastructure, including a website, to support the organization's expansion.
HPRA "has really worked hard to move in this direction," she said. "We were continually getting interest from professionals across the country."
The organization, founded in 1984, is based predominately in Southern California and has about 150 members. However, as Hispanic PR has grown in popularity in the past few years, the HPRA has gained a national profile as an expert resource.
It has begun to take thought leadership roles in the industry, and is now sponsoring industry research and scholarships.
Interested volunteers can find additional information at www. hprala.org.