CHICAGO: Ketchum has appointed Paul Rand to the new position of chief development and innovation officer.In his new role, Rand will focus on developing new services for clients, such as Influencer Relationship Management (IRM), Women 25to54, and Ketchum Personalized Media, all recent programs Rand helped develop.
Rand will give up his management responsibilities in the Chicago office, but will continue to lead the global technology practice until his successor is named.
Adaire Putnam will continue as director of the Chicago office and the agency's Midwest regional operation.
"There's a recognition that PR is changing so dramatically, and there is a demand on us to redefine what we do," said Rand, whose firm Corporate Technology Communications was acquired by Ketchum in 2001.
"There have been so many changes in the way companies want to communicate," added Rand. "We wanted to devote some real energy to developing innovative and creative programs."
Rand will continue to be the senior lead on several accounts.
Ketchum launched IRM two years ago as a way to reach individual influencers who shape the perceptions of customers and decision makers.
Women 25to54 launched late last year as a way to more effectively target female consumers. And Ketchum Personalized Media, which debuted this summer, focuses on integrating online and mobile media into communications strategies.