AP bows online-content service asap

NEW YORK: The Associated Press has started a new service that will offer more options for news consumption. The service, called asap, will offer news in traditional form, as well as audio, video, blogs, and wireless text.

NEW YORK: The Associated Press has started a new service that will offer more options for news consumption. The service, called asap, will offer news in traditional form, as well as audio, video, blogs, and wireless text.

"This represents a new way of thinking for the AP in terms of conceiving of stories in a multimedia perspective from the get-go," said Ted Anthony, editor of asap.

Ruth Gersh, director of online services for AP, said the project has been in development for more than a year, using market research and focus groups to correctly identify with the target 18-34 demographic.

Anthony said that while targeting younger readers is important, asap is designed to address the changing media landscape and way people consume media.

"There are a lot of people out there who are looking for their own information rather than receiving a newspaper," he said. "We're hoping that we can use the AP's resources around the world to help them do that."

Asap's articles will also differ in writing style, with more first-person and experiential stories, Anthony said.

More than 100 newspapers around the country have signed up to receive the asap feed.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.