WASHINGTON: Direct Impact (DI), a subsidiary of Burson-Marsteller, has created two executive positions to handle the work of president and CEO Craig Veith, who is leaving after three years to pursue other interests.
The Alexandria, VA-based firm named Dennis Whitfield chairman and Dave DenHerder COO. The company will not name a new president or CEO.
Founded in 1988, DI provides grassroots outreach, PR, and direct marketing.
Whitfield joins DI after working as a director at lobbying firm BKSH & Associates, another Burson subsidiary. He also served as a deputy secretary of labor in the Reagan administration.
DenHerder has been with the agency since April and previously worked as a regional political director for the Bush 2004 campaign.
Veith was also a principal in 360Advantage, an entity formed earlier this year by DI, BKSH, Quinn Gillespie & Associates, and Burson.