Ketchum's senior lineup undergoes realignment

NEW YORK: Ketchum has made several changes to its senior leadership lineup.

NEW YORK: Ketchum has made several changes to its senior leadership lineup.

It has promoted Dale Bornstein to the new post of global practices director, in which she will help oversee the firm's five global practices - brand marketing, corporate, food and nutrition, healthcare, and technology.

Bornstein, who also becomes MD of the brand and food units, will report to senior partner Rob Flaherty, who oversees the global practices.

"We've had a lot of innovation within our practices over the last couple of years," said Bornstein. "I'd like to see more convergence between [them], where folks from different practices can connect. I want the practices to be at the center of what is going on, so there is greater access throughout the agency to that innovation."

Barri Rafferty will replace Bornstein as director of the New York office. Replacing Rafferty as director of Ketchum South is Rhonda Harper, who was most recently president and CEO of marketing firm RTM&J. She has also held marketing posts with Wal-Mart and Nabisco.

Ketchum has also promoted Paul Rand to chief development and innovation officer. In his new role, he will focus on developing new services for clients.

Rand will give up his management responsibilities in the Chicago office, but will continue to lead the global technology practice until his successor is named.

Adaire Putnam will continue as director of the Chicago office and the agency's Midwest regional operation.

Rand has helped develop services in recent years that reach individual influencers, female consumers, and online and mobile media.

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