NEW YORK: Tandem, an internet search and linguistics analysis company, has acquired word-of-mouth measurement firm BuzzMetrics.
The new company, which is worth approximately $20-25 million, will retain the BuzzMetrics name.
"Trendem has some of the leading thinkers in text analytics and natural language processing," said Jonathan Carson, president and CEO of BuzzMetrics. "That's a huge part of our business."
Trendem, based in Israel, is backed financially and strategically by VNU, which owns the Nielsen ratings system and its brands.
VNU will provide resources in product development and research, sales and marketing, and financial and corporate development.
Carson said the new company would benefit greatly from Trendem's software, which is able to identify the gender and approximate age range of a message board poster with 80% accuracy.
He added that VNU's involvement would only help further the company's mission of accurately measuring buzz.
"What we've needed to do to scale up our business is turn it into the standard for measuring buzz," he said. "We think [VNU's backing] will be a huge asset to accomplishing the goal."