WNBA passes the ball to Dan Klores

NEW YORK: Dan Klores Associates further solidified its sports PR practice late last month with four high-profile wins, including the marketing-happy WNBA.

NEW YORK: Dan Klores Associates further solidified its sports PR practice late last month with four high-profile wins, including the marketing-happy WNBA.

NEW YORK: Dan Klores Associates further solidified its sports PR

practice late last month with four high-profile wins, including the

marketing-happy WNBA.



The other new business includes ’TeamUp,’ the NBA’s grass-roots

youth-service program, which honors youths for their volunteer efforts

with an event during the league’s All-Star Weekend; Giant Screen Sports,

which plans to release its first film project, Michael Jordan to the

Max: An IMAX Experience, in May; and the ’Super Show,’ the world’s

largest sports marketing trade show.



As impressive as these wins are, the real feather in DKA’s cap is the

WNBA business. The league, heading into its third season, is commonly

described as a miracle of PR - some critics have even suggested that the

league’s marketing has upstaged its standard of play.



’It’s one of the greatest brand success stories in the history of

business, really,’ said DKA partner Peter Seligman, who will lead the

account team with agency president and founding partner Dan Klores. ’Few

companies that have been around for less than five years have this kind

of recognition. It’s like a Yahoo! or Starbucks.’



The challenge for DKA is to sustain the league’s PR momentum. Seligman

said he hopes to accomplish this by telling the stories of the WNBA’s

players.



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