H.D. Vest emerges with free tax stunt

DALLAS: In a bold attempt to steal business - and publicity - away from competitors H&R Block and Intuit, Dallas-based e-financial services company H.D. Vest is offering over one million free Web-prepared and e-filed tax returns.

DALLAS: In a bold attempt to steal business - and publicity - away from competitors H&R Block and Intuit, Dallas-based e-financial services company H.D. Vest is offering over one million free Web-prepared and e-filed tax returns.

DALLAS: In a bold attempt to steal business - and publicity - away

from competitors H&R Block and Intuit, Dallas-based e-financial services

company H.D. Vest is offering over one million free Web-prepared and

e-filed tax returns.



To implement this plan, which includes the launch of www.hdvest.com, the

company enlisted Ogilvy last week for across-the-board PR. The agency is

the company’s first.



By offering the free service, Vest execs hope to heighten the company’s

profile, grow its tax-prep client base and attract business for its

other financial service offerings.



’You start out with a tax return, which the people at Vest essentially

consider a blueprint for an individual’s financial planning needs, and

go from there,’ said Ogilvy AE Nyree Wright. While Vest’s goal is to

prepare one million returns, Wright said the company will not charge

clients even if that quota is exceeded.



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