APCO prepares to launch Rome office

ROME: Public affairs and lobbying firm APCO is planning to launch its fifth wholly owned European office in Rome within the next month.

ROME: Public affairs and lobbying firm APCO is planning to launch its fifth wholly owned European office in Rome within the next month.

ROME: Public affairs and lobbying firm APCO is planning to launch

its fifth wholly owned European office in Rome within the next

month.



The office will be headed by Italian national Ivo Ilic Gabara, who

joined APCO last September from the European Commission’s press and

information section in Sarajevo, which he headed.



’Italy has witnessed a political and economic ’big bang’ provoked by

membership of the European Monetary Union and financial globalization,’

Ilic Gabara said. ’It is remodeling its economic and financial

structures and this, together with the introduction of new regulation

and extensive privatization programs, offers unparalleled business

opportunities.’



The Rome office will boast an initial team of four, supported by four

experienced Italian-speaking consultants in APCO’s Brussels office. The

consultancy will offer public affairs, media relations and strategic

communications.



Ilic Gabara worked for 10 years as a journalist, writing about European

affairs (specifically European Union-Italian relations) for publications

including The Wall Street Journal Europe and the Italian geo-political

review Limes. In 1995, he launched the Brussels-based press agency EU

Watch and served as its editor. He left to work for the European

Commission in Sarajevo in 1997.



APCO’s other European offices are located in London, Brussels, Paris and

Geneva. The Geneva outpost opened last autumn (PRWeek, Oct. 4, 1999) and

is headed by John Weekes, formerly Canada’s ambassador to the WTO.



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