Anti-abuse organization hands D&B dollars 1.4m PR push

SACRAMENTO: Concluding a comprehensive agency review, California’s Office of Child Abuse Prevention (OCAP) last week awarded its two-year, dollars 1.4 million contract to independent public affairs firm Deen & Black.

SACRAMENTO: Concluding a comprehensive agency review, California’s Office of Child Abuse Prevention (OCAP) last week awarded its two-year, dollars 1.4 million contract to independent public affairs firm Deen & Black.

SACRAMENTO: Concluding a comprehensive agency review, California’s

Office of Child Abuse Prevention (OCAP) last week awarded its two-year,

dollars 1.4 million contract to independent public affairs firm Deen &

Black.



According to Dawn Wilcox, who will serve as project manager for the

account out of D&B’s Los Angeles office, the firm triumphed over such

finalists as Valdez & Associates and Wiley Design. The organization,

part of the state’s Department of Social Services, did not have an

incumbent agency of record.



The contract covers all PR, advertising and communications activities

related to OCAP’s statewide child-abuse awareness campaign, which is

designed to increase the number of abuser self-referrals. Specific

activities will include the launch of a media campaign this spring, as

well as work with community-based organizations and the development of

collateral materials and PSAs.



In addition, niche boutique agencies Nakatomi, Valencia Perez Echeveste

and Young Communications will be providing outreach to specific ethnic

markets. D&B has also partnered with Media Solutions, a media buying

firm, for help with the advertising portion of the new account.



Wilcox said it was likely that D&B’s extensive experience with state

agencies and similar integrated social marketing campaigns helped them

win the OCAP bid. Among the firm’s other recent and ongoing clients in

the sector are the California Public Utilities Commission, the Los

Angeles Police Department, the California Department of Education and

the Yuba County Water Agency.



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