Amazon UK to tap Red Consultancy post split with longtime comrade JPR

LONDON: Following a repitch and the resignation of incumbent agency Joe Public Relations (JPR), Amazon.co.uk, the UK’s leading Internet bookseller, is expected to add The Red Consultancy to its marketing team.

LONDON: Following a repitch and the resignation of incumbent agency Joe Public Relations (JPR), Amazon.co.uk, the UK’s leading Internet bookseller, is expected to add The Red Consultancy to its marketing team.

LONDON: Following a repitch and the resignation of incumbent agency

Joe Public Relations (JPR), Amazon.co.uk, the UK’s leading Internet

bookseller, is expected to add The Red Consultancy to its marketing

team.



Amazon has used JPR since its UK launch in October 1998. The repitch,

which included several consumer agencies, was carried out shortly before

Christmas, and an official announcement will come later this month.

According to JPR managing director Matthew Wood, his agency was not

among the participants.



Amazon and The Red Consultancy both refused to comment on the report.

Amazon also retained August.One Communications for its public affairs

needs.



The rift between Amazon and JPR is a mysterious one, given that their

relationship dates back to before the formation of both brands.



JPR’s parent company, Text 100, originally worked for Amazon.co.uk after

it acquired Bookpages and launched in October of 1998.



Amazon has been seeking a PR director since last September, following a

summer during which the Internet giant lost both its managing and

marketing directors (PRWeek, Sept. 20, 1999). Colleen Byrun is currently

filling the MD post on an interim basis, and David Osborne was recently

hired as head of marketing communications.



Judith Catton, a PR manager who had been overseeing Amazon’s UK PR

department, said, ’We are seeking someone with a lot of experience in

both PR and public affairs.’



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