Weber shuffles its operations in SF

SAN FRANCISCO: The Weber Group is shaking up its West Coast operations by spinning its San Francisco office into a separate company and opening another area office under the Weber name.

SAN FRANCISCO: The Weber Group is shaking up its West Coast operations by spinning its San Francisco office into a separate company and opening another area office under the Weber name.

SAN FRANCISCO: The Weber Group is shaking up its West Coast

operations by spinning its San Francisco office into a separate company

and opening another area office under the Weber name.



The plans, developed over the past year under the code name ’blue

chair,’ sound more complex than they really are.



The firm’s current San Francisco office will be renamed Red Whistle

Communications and open in its new incarnation on January 24. Its focus

will continue to be on consumer and interactive technology, and SVP Lee

McEnany Caraher will remain at the helm.



The new San Francisco office, as well as Weber’s Palo Alto office, will

collectively be known as the Bay Area Practice, and will be led by Palo

Alto GM/EVP Curt Kundred. Palo Alto SVP Dave Furhman moves down the road

to head the new San Francisco outpost.



Despite the changes, Weber’s service offerings remain the same. And

while Red Whistle is sacrificing the benefit of the Weber brand name,

Weber president/CEO Marijean Lauzier said the name is of secondary

importance.



’Clients ultimately pick agencies based on relevant experience and a

high-quality team that can deliver results,’ she said, adding that Red

Whistle will still have access to Weber resources (such as the firm’s

public affairs capabilities) and research.



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