Roher expands west to LA

LOS ANGELES: Roher Public Relations, a 32-year-old NY-based agency specializing in hi-tech and telecom, has migrated westward, opening an office in Santa Monica earlier this month.

LOS ANGELES: Roher Public Relations, a 32-year-old NY-based agency specializing in hi-tech and telecom, has migrated westward, opening an office in Santa Monica earlier this month.

LOS ANGELES: Roher Public Relations, a 32-year-old NY-based agency

specializing in hi-tech and telecom, has migrated westward, opening an

office in Santa Monica earlier this month.



The move, according to agency principal Richard Roher, was a natural

one. ’Tech, telecom and dot-com business in LA continue to grow, and

we’re strong in all three,’ he said. ’I also believe that now, as a firm

with offices in both LA and New York, we have the right mix for west

coast companies that need good media relations with the NY-based

national press.’



Roher’s brother, Torin, a longtime publishing exec who most recently

worked at Miller-Freeman, joined the agency last month to run the new LA

office. His primary responsibility will be to nurture business prospects

and grow annual fee income to a projected dollars 500,000 by 2001.



Current Roher clients based in the LA area include Interactive Radio and

Kenwood USA.



The firm was founded in 1968 by Dan Roher and has approximately 11

full-time employees.



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