List of DC hi-tech players is dismissed as incomplete

WASHINGTON, DC: A newly released list of 11 DC-area PR firms ’people are talking about’ has Washington insiders talking. Unfortunately for Washington Business Forward (WBF), the magazine that published the list in its January issue, the reason people are talking is that several sources have stepped forward to cast doubt on the list’s validity.

WASHINGTON, DC: A newly released list of 11 DC-area PR firms ’people are talking about’ has Washington insiders talking. Unfortunately for Washington Business Forward (WBF), the magazine that published the list in its January issue, the reason people are talking is that several sources have stepped forward to cast doubt on the list’s validity.

WASHINGTON, DC: A newly released list of 11 DC-area PR firms

’people are talking about’ has Washington insiders talking.

Unfortunately for Washington Business Forward (WBF), the magazine that

published the list in its January issue, the reason people are talking

is that several sources have stepped forward to cast doubt on the list’s

validity.



Perhaps it was the absence of so many top DC-area hi-tech agencies from

the magazine’s ’Buzz Guide’ (including Waggener Edstrom and Brodeur)

that raised the credibility issue, or the inclusion of a ’firm’

(www.liveprint.com) that doesn’t seem to do any PR at all. The list’s

description of Fleishman-Hillard as an agency that has ’worked its way

into the technology community working with The Morino Institute on

projects’ also raised a few eyebrows.



Editor-in-chief Eamon Javers, who describes WBF as ’having a skew

towards the technology industry,’ admitted that the survey ’was not at

all a scientific thing.’ It was compiled from e-mail surveys sent to ’a

couple hundred CEOs’ that asked them which agency they employed. When

questioned about how many people responded, Javers said he couldn’t

provide any numbers.



WBF also posted its query on a local marketing listserv, Netpreneur.org,

for additional input, but many agencies nominated themselves, Javers

said.



The survey’s other findings, such as the revelation that start-ups

prefer working with smaller, boutique agencies because they get ’better

personal service,’ didn’t prove especially telling. Javers said that he

had initially wanted to list both PR and advertising agencies, but found

the task too ’unwieldy.’



WBF’s ’Buzz Guide’ can be found online at

www.biz-forward.com/currentissue/buz-guide.



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