TORONTO: Fleishman-Hillard has bolstered its Canadian hi-tech practice by purchasing High Road Communications, a dollars 3.5 million Canadian (nearly dollars 2.5 million US) firm.
TORONTO: Fleishman-Hillard has bolstered its Canadian hi-tech
practice by purchasing High Road Communications, a dollars 3.5 million
Canadian (nearly dollars 2.5 million US) firm.
The deal, finalized last week, gives Fleishman a presence in Ottawa and
provides High Road with global reach and access to services such as IR
and issues management. The purchase price was not disclosed.
High Road, which generates 75% of its revenue from US-based clients,
will operate independently and retain its name. The firm’s management
team, including co-founders Rick Doyon and Mia Wedgbury, will remain in
place and report to Linda Smith, SVP and GM of Fleishman/Canada.
’We recognized that in order to take our business to the next level, we
needed a partner like Fleishman-Hillard,’ said Doyon, noting that High
Road works with a number of companies that have recently gone public and
want IR assistance.
Doyon said High Road expects to add eight employees within the next six
months and double in size by 2002.
Fleishman/Canada, with offices in Toronto and Montreal, boasts 50
employees and clients including Sybase and Intuit. High Road, with
offices in Toronto and Ottawa, has 27 employees and 35 clients,
including Lucent, AOL Canada and Pitney Bowes.