Diesel fuel might get PR push in US

WASHINGTON, DC: Though its supporters claim that the diesel engine is ’almost the backbone of this country,’ it appears as if it will take an extensive PR effort to get more Americans to come around to this line of thinking.

WASHINGTON, DC: Though its supporters claim that the diesel engine is ’almost the backbone of this country,’ it appears as if it will take an extensive PR effort to get more Americans to come around to this line of thinking.

WASHINGTON, DC: Though its supporters claim that the diesel engine

is ’almost the backbone of this country,’ it appears as if it will take

an extensive PR effort to get more Americans to come around to this line

of thinking.



An industry executive said last week that a number of major companies -

rumored to include General Motors, Cummings and Caterpillar - are

considering an extensive PR effort to try to change the perception that

diesel engines are responsible for extensive pollution.



According to Bill Noack, GM’s director of public policy communications

in Washington, DC, a handful of PR firms were asked late last year to

brainstorm about a program designed to inform and educate the public

about the benefits of diesel power. However, neither a budget nor a

timetable have been presented for the proposed PR initiative.



If the coalition materializes, Noack said the PR effort ’will happen

quickly.’ He added that it was too early to mention possible agencies

for the account, but a firm like Strat@comm, which is based in DC and

boasts considerable automotive expertise, would have to be considered a

likely candidate.



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