Cohn & Wolfe top bosses go to 360

ATLANTA: There is no longer a Cohn at Cohn & Wolfe.

ATLANTA: There is no longer a Cohn at Cohn & Wolfe.

ATLANTA: There is no longer a Cohn at Cohn & Wolfe.



Atlanta’s premier native public relations agency was rocked last week by

the announcement that chairman and founder Bob Cohn is joining local

marketing group 360. Also departing is EVP and longtime C&W partner Jim

Overstreet.



Citing similar motivations for the move, both men seemed genuinely

energized by the decision. ’I felt the environment had become very

hard-nosed and financially oriented, which is natural in a publicly held

company,’ said Cohn, who founded the agency in 1970 and sold it to

Burson-Marsteller in the mid-1980s. Cohn will serve as chairman of 360,

and Overstreet will be EVP.



For his part, Overstreet said he was unhappy with the recent management

reorganization engineered by C&W CEO Steve Aiello. Overstreet had been

in charge of North American operations for the agency, but Aiello pulled

all geographic and national efforts under his auspices. ’I knew it had

become untenable and somebody had to address that,’ said Overstreet.

Aiello was not available for comment.



Joel Babbit and Mark Goldman, co-founders of 360, agreed that recruiting

Cohn and Overstreet was a major coup for their young agency. Babbit

emphasized, however, that the move does not signal the development of a

PR department per se. ’This is about adding marketing muscle, not a PR

capability,’ he said. The 360 founders added that they are looking

forward to being able to sell total marketing concepts without having to

hurdle PR agency prejudices.



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