Hauptman opens new tech division

PORTLAND, ME: Hi-tech companies being turned away by overburdened Boston-area agencies now have another option in Portland, ME.

PORTLAND, ME: Hi-tech companies being turned away by overburdened Boston-area agencies now have another option in Portland, ME.

PORTLAND, ME: Hi-tech companies being turned away by overburdened

Boston-area agencies now have another option in Portland, ME.



Hauptman & Partners, a six-year-old integrated shop, announced earlier

this month that it has launched a hi-tech PR division. VP of strategic

services Colleen Coxe, who previously spent six years at Brodeur &

Partners (now Brodeur Worldwide), will head the group.



’The Maine technology industry has grown by leaps and bounds, and

companies are having a hard time finding PR help,’ Coxe said. She added

that many companies in New Hampshire and Maine are under the perception

- incorrectly, she believes - that they need to look toward Boston for

PR help.



Planning for the new division began during the second half of 1999, and

the group already boasts five employees and five clients, including Log

On America, the Maine Software Developers Association and insurance

industry software supplier Common Census.



Coxe said she expects to be servicing a mix of around 12 small and large

clients by the end of the year. She anticipates competing for business

with Boston-based firms.



Hauptman & Partners also offers design, advertising and interactive

services.



It employs 14 staffers and works with clients such as L.L. Bean, Sebago

and Reebok Factory Stores.



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