It sometimes seems as if PR pros would be perfectly happy writing our articles themselves. But wouldn’t that destroy editorial integrity?
It sometimes seems as if PR pros would be perfectly happy writing
our articles themselves. But wouldn’t that destroy editorial
Apparently not - at least not at The Idaho Statesman.
Jim Bartimo, a business editor at The Statesman, left his job after
learning that a story on Micron Technology had to be submitted to Micron
executives for review before it could be published.
Bartimo said the practice was ’like running a story on politicians past
the statehouse.’ But an attorney for the paper, Wendell Van Lare,
defended the practice, calling it ’good journalism.’ No, it sounds more
like great PR to us.
Van Lare said Micron did find an error, which was corrected, while
Bartimo - who had other axes to grind at the paper - said the final
piece ended up a bit fluffier than he left it. The paper’s managing
editor declined comment.