DUBAI: Burson-Marsteller has announced plans to launch Asdaa Burson-Marsteller, an affiliate brand, in the Middle East this March.
DUBAI: Burson-Marsteller has announced plans to launch Asdaa
Burson-Marsteller, an affiliate brand, in the Middle East this
The move comes in the wake of Roger Fennings’ return to the UK. He led
Burson’s affiliate PR business in the Middle East for the last eight
In 1991, Fennings was recruited by the agency to set up Intermarkets PR,
part of the independent Intermarkets Advertising group. Subsequently, he
built the agency into a dollars 2.1 million operation with offices in
Lebanon, Egypt, Saudi Arabia and Bahrain.
Last autumn, Intermarkets Advertising and its PR arm were acquired by
Team Young & Rubicam, a regional ad agency in which Burson’s parent
company, Young & Rubicam, has a stake. Perhaps spurred by this, Y&R has
decided to create Asdaa, a stand-alone entity into which most of the
Intermarkets PR operation will shift.
Sunil Johns and Pat McLaren, who have worked at Intermarkets PR in the
past, have been recruited to serve as Asdaa VPs.