The Gift List puts holiday contacts together for pros

ALTADENA, CA: Hoping to spare PR pros the time-consuming task of having to assemble reams of editorial contact information, The Gift List has unveiled a comprehensive media database targeted at journalists preparing upcoming holiday features.

ALTADENA, CA: Hoping to spare PR pros the time-consuming task of having to assemble reams of editorial contact information, The Gift List has unveiled a comprehensive media database targeted at journalists preparing upcoming holiday features.

ALTADENA, CA: Hoping to spare PR pros the time-consuming task of

having to assemble reams of editorial contact information, The Gift List

has unveiled a comprehensive media database targeted at journalists

preparing upcoming holiday features.



According to company president Amy Bernhard, the list includes numbers

and e-mail addresses for editors and journalists readying ’great gift

idea’ stories for Mother’s Day, Father’s Day and school graduations. It

also notes deadlines, product interests, publishing dates and artwork

needs.



’We’ve made the three months’ worth of calls that every agency person

working on holiday features has to make every year,’ said Bernhard.



Among those included in a database format are the top 250 newspapers,

major magazines, newswires and national TV shows. The magazine portion

of the list is currently available, while the compilation of short-lead

publications will be released in March.



For more information, visit www.giftlistmedia.com.



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