Tech firm Metzger delves into IR biz

BOULDER, CO: Metzger Associates, a dollars 2 million Colorado hi-tech PR shop, has delved into the world of IR with the acquisition of Trinske Communications.

BOULDER, CO: Metzger Associates, a dollars 2 million Colorado hi-tech PR shop, has delved into the world of IR with the acquisition of Trinske Communications.

BOULDER, CO: Metzger Associates, a dollars 2 million Colorado

hi-tech PR shop, has delved into the world of IR with the acquisition of

Trinske Communications.



Metzger prexy John Metzger is hoping IR will increase annual fee income

by as much as 20%. To supplement Mark Trinske (who will head up the IR

department) and his two employees, Metzger will likely up IR staffing

substantially.



’All of our clients have a financial story to tell,’ Metzger said,

noting that hi-tech stories appeal to a far wider audience than in the

past.



He hailed Trinske as a seasoned IR pro ’who really knows the game.’ The

two have known each other since they worked together in Louisville, CO,

at Carl Thompson Associates in the 1980s.



Among others, Metzger’s 30-person firm has done work for Sprint PCS and

MCI WorldCom.



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