Stoorza brings Sanchez aboard to head up its San Diego office

SAN DIEGO: Stoorza Ziegaus Metzger (SZM), the largest of California’s few remaining independent public affairs firms, has hired Paul Sanchez to lead its San Diego office.

SAN DIEGO: Stoorza Ziegaus Metzger (SZM), the largest of California’s few remaining independent public affairs firms, has hired Paul Sanchez to lead its San Diego office.

SAN DIEGO: Stoorza Ziegaus Metzger (SZM), the largest of

California’s few remaining independent public affairs firms, has hired

Paul Sanchez to lead its San Diego office.



Sanchez, who joins as EVP/GM, arrives at SZM from Watson Wyatt’s Human

Capital Group in New York. There, he led the company’s communications

and education practice and served as director for the group’s dollars 25

million global communications arm. An author who has written books and

articles on organizational communications, Sanchez also sits on the

11-member board of the IABC.



’Paul’s experience in organizational development and change-management

expertise will be very important as we move into California’s emerging

growth areas,’ said Stoorza president/CEO Dave De Pinto, who pointed out

that the firm has recently picked up a substantial amount of business in

the Internet and medical tech sectors.



Sanchez is the second of two major new hires SZM has made in recent

months.



In mid-December, De Pinto hired former Democratic strategist Bob Morales

away from Ketchum to serve as a senior public affairs specialist,

focusing on the Los Angeles, Sacramento and Inland Empire markets.



Previously a senior executive with Ketchum’s corporate and public

affairs practice, Morales brings more local political savvy to the

Stoorza table.



His past experience includes a stint as acting chief of staff to LA city

councilman Richard Alarcon as well as a role as a key campaign advisor

during Alarcon’s successful run for the California State Senate.



With about dollars 8.5 million in annual fee revenue in 1999 and 90

full-time employees in five offices throughout the state, Stoorza is the

biggest PR firm in San Diego and claims to be the largest independent

public affairs-oriented agency in California. Current clients include

City National Bank, the Los Angeles Airport Expansion, imammogram.com

and the San Diego Workforce Partnership.



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