Shandwick spins off hi-tech shop

REDWOOD CITY, CA: Jumping on the bandwagon of hi-tech firms spinning off start-up specialist shops, Shandwick has announced the launch of Shandwick Emergent (SE), a separate brand focused exclusively on work with early-stage technology companies.

REDWOOD CITY, CA: Jumping on the bandwagon of hi-tech firms spinning off start-up specialist shops, Shandwick has announced the launch of Shandwick Emergent (SE), a separate brand focused exclusively on work with early-stage technology companies.

REDWOOD CITY, CA: Jumping on the bandwagon of hi-tech firms

spinning off start-up specialist shops, Shandwick has announced the

launch of Shandwick Emergent (SE), a separate brand focused exclusively

on work with early-stage technology companies.



The new agency actually represents a reincarnation of Simon/McGarry, the

pioneering Silicon Valley firm acquired by Miller/Shandwick Technologies

in 1986. Helmed by Simon/McGarry GM and SVP Carol Felton, SE ’will serve

as the core agency for emerging growth companies within Shandwick and

within the Interpublic network,’ according to director John Jordan.



Current SE clients include Webshots.com and Telocity. Jordan said the

firm, with about 17 full-time employees, plans to expand into new

markets, likely Seattle and Austin, within the next six months.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.