Pillsbury gives UK work to Edelman

LONDON: Pillsbury UK has consolidated its PR after a lengthy review involving four other firms, naming Edelman to handle three major food brands and its corporate identity.

LONDON: Pillsbury UK has consolidated its PR after a lengthy review involving four other firms, naming Edelman to handle three major food brands and its corporate identity.

LONDON: Pillsbury UK has consolidated its PR after a lengthy review

involving four other firms, naming Edelman to handle three major food

brands and its corporate identity.



In taking over the six-figure account, Edelman has the task of raising

the profiles of Haagen-Dazs, the Old El Paso line of Mexican food

products and Green Giant canned vegetables. Edelman previously directed

communications for the three food brands in Ireland.



In the UK, Haagen-Dazs had been represented by Biss Lancaster, while the

other two brands were handled by the Red Consultancy. While the RC did

not re-pitch for the business, Biss Lancaster failed in its effort to

retain Haagen-Dazs, ending a 10-year relationship with Pillsbury.



Fleishman-Hillard and Cohn & Wolfe were also involved in the pitch.



’The appointment of a single agency will allow us to have better

synergies between brands,’ said Pillsbury UK senior brand manager Claire

Laurent.



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