Petsmart.com to the MWW Group

PASADENA, CA: It’s a dog-eat-dog world nowadays for sites catering to pet lovers. Hoping to distinguish itself in a crowded market, Petsmart.com has handed its dollars 300,000 PR account to The MWW Group. The work will include brand identity, web site promotion and industry awareness. Founded in May 1999 and backed by Internet incubator idealab, Petsmart is the leading Internet pet site, according to figures provided by Web tracking firm Media Metrix.

PASADENA, CA: It’s a dog-eat-dog world nowadays for sites catering to pet lovers. Hoping to distinguish itself in a crowded market, Petsmart.com has handed its dollars 300,000 PR account to The MWW Group. The work will include brand identity, web site promotion and industry awareness. Founded in May 1999 and backed by Internet incubator idealab, Petsmart is the leading Internet pet site, according to figures provided by Web tracking firm Media Metrix.

PASADENA, CA: It’s a dog-eat-dog world nowadays for sites catering

to pet lovers. Hoping to distinguish itself in a crowded market,

Petsmart.com has handed its dollars 300,000 PR account to The MWW Group.

The work will include brand identity, web site promotion and industry

awareness. Founded in May 1999 and backed by Internet incubator idealab,

Petsmart is the leading Internet pet site, according to figures provided

by Web tracking firm Media Metrix.



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