In Brief

LONDON: Cisco has chosen Insight Marketing and Communications over Miller/Shandwick for its six-figure corporate account. Band and Brown Communications, which had previously held the business, did not re-pitch, but will continue to handle the company’s pan-European PR. After increasing its in-house PR team last month, Cisco will handle all trade and technical PR from within.

LONDON: Cisco has chosen Insight Marketing and Communications over Miller/Shandwick for its six-figure corporate account. Band and Brown Communications, which had previously held the business, did not re-pitch, but will continue to handle the company’s pan-European PR. After increasing its in-house PR team last month, Cisco will handle all trade and technical PR from within.

LONDON: Cisco has chosen Insight Marketing and Communications over

Miller/Shandwick for its six-figure corporate account. Band and Brown

Communications, which had previously held the business, did not

re-pitch, but will continue to handle the company’s pan-European PR.

After increasing its in-house PR team last month, Cisco will handle all

trade and technical PR from within.





HONG KONG: Internet start-up OneAsia.com has lured Geoffrey Bye away

from courier DHL to serve as its top global marketing and PR voice. Bye,

who had run DHL’s PR in 51 Asian countries for 11 years, has been

charged with establishing a worldwide agency structure. OneAsia, which

sells Asian movie and music products, used Hill & Knowlton for its

launch last year.





LONDON: Sports Interactive, the software developer behind the

’Championship Manager’ game series, has tapped PC-gaming specialist

Bastion as its agency of record. The firm has been charged with raising

the company’s profile in the soccer and national press.





TUNIS: The Tunisian National Tourist Office has handed its three-year UK

PR account to Marketeer. Annual fees will likely exceed dollars 80,000.

The three-strong account team will be led by chief executive Keith

Searby.





BRUSSELS: The Canadian Department of Heritage has awarded the dollars

250,000 PR account for its pavilion at Expo 2000 in Germany to GPC

offices in Brussels and Ottawa. The account team will be led jointly by

Caroline Wunnerlich in Brussels and Malcolm Bernard in Canada.





LONDON: CARMA International, a top supplier of global media analysis

research, has hired Tom Vesey as managing director UK/Europe. Vesey

arrives from The Batey Group, a dollars 275 million Asia Pacific

communications company.





MADRID: Infopress, a top-10 ranked Spanish PR agency, has joined the

Public Relations Organization International, a global partnership of PR

firms. The group, which specializes in media relations, corporate PR and

environmental communications, boasts partner agencies in 17 countries

and 34 cities worldwide. It is led by Marcel Barthe, president of

Canadian firm Optimum.





LONDON: Hill & Knowlton has hired former Levi Strauss European

sponsorship and marketing manager Paula Barrow to serve as senior

associate director at HKYM, its youth-marketing arm. The firm has also

lured Sophie Anning away from Tonic Communications to work as a senior

account manager.





LONDON: The UK arm of Lockheed Martin has hired Mark Douglas as its

first director of communications.



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