Here’s a lesson to all those journalists zealously screening calls to avoid pesky PR pitches: doing so could cost you a major scoop.
Here’s a lesson to all those journalists zealously screening calls
to avoid pesky PR pitches: doing so could cost you a major scoop.
That’s the story-behind-the-story of the recent controversy about review
of TV network scripts by the White House drug czar’s office. Salon.com,
which broke the news, nearly missed its shot at glory because one
overloaded editor was too busy to take a call.
As reported by Dan Fost in his San Francisco Chronicle ’Media Bytes’
column, Salon.com’s busy features editor Bill Wyman was told that
someone wanted to pitch him a story. Wyman responded, ’Tell him to
e-mail it to us.’
After two more calls and zero e-mails arrived, Wyman decided to ring up
the persistent pitchster. The caller turned out to be not a PR pro but
freelance writer Dan Forbes, who was eager to spill the beans on the
network drug czar deal.
The end result: a story that scored publicity and applause for Salon.com
around the country.