Diary - Salon.com nearly misses the pitch

Here’s a lesson to all those journalists zealously screening calls to avoid pesky PR pitches: doing so could cost you a major scoop.

Here’s a lesson to all those journalists zealously screening calls to avoid pesky PR pitches: doing so could cost you a major scoop.

Here’s a lesson to all those journalists zealously screening calls

to avoid pesky PR pitches: doing so could cost you a major scoop.



That’s the story-behind-the-story of the recent controversy about review

of TV network scripts by the White House drug czar’s office. Salon.com,

which broke the news, nearly missed its shot at glory because one

overloaded editor was too busy to take a call.



As reported by Dan Fost in his San Francisco Chronicle ’Media Bytes’

column, Salon.com’s busy features editor Bill Wyman was told that

someone wanted to pitch him a story. Wyman responded, ’Tell him to

e-mail it to us.’



After two more calls and zero e-mails arrived, Wyman decided to ring up

the persistent pitchster. The caller turned out to be not a PR pro but

freelance writer Dan Forbes, who was eager to spill the beans on the

network drug czar deal.



The end result: a story that scored publicity and applause for Salon.com

around the country.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.