Click points to Golin-Harris for PR push

CHICAGO: Sensing an opportunity to distinguish itself in the burgeoning midwest hi-tech market, Click Commerce is upping its PR ante to dollars 25,000 per month.

CHICAGO: Sensing an opportunity to distinguish itself in the burgeoning midwest hi-tech market, Click Commerce is upping its PR ante to dollars 25,000 per month.

CHICAGO: Sensing an opportunity to distinguish itself in the

burgeoning midwest hi-tech market, Click Commerce is upping its PR ante

to dollars 25,000 per month.



The six-year-old company hired Larry Mathias as its first-ever director

of PR and Golin/Harris as agency of record earlier this month. While

Click may devote some marketing dollars to advertising as well, the PR

push will come first.



’We just believe PR is better value,’ said Ed Vesley, VP of

international marketing.



Mathias, who arrives at the company following a corporate stint at

Computer Associates and agency turns at Selz/Seabolt Communications and

the Financial Relations Board, described Click as ’the most

under-covered dot-com in this space.’ Though Click’s

business-to-business applications aren’t the kind of products that grab

a lot of headlines, Mathias sees room for improvement.



He cites the company’s midwest location as one reason for the lack of

coverage: ’The people who are covering this space are on Route 128

(outside Boston) or in Silicon Valley. The challenge is making sure you

can reach them.’



Vesley and Mathias have given Golin/Harris’ San Francisco office very

specific targets, including getting six stories printed about the

company per month, arranging 40 speaking engagements per year for

company officials at key conferences and arranging quarterly meetings

with industry analysts.



If Golin meets these goals, the dollars 25,000 monthly PR figure could

double.



’We will spend more when we see results,’ said Vesley.



Since Click is privately held, neither executive could comment on plans

for an IPO, but it’s fair to assume that one is in the company’s

future.



Sources put the company’s annual sales in the range of dollars 25

million.



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