USA Today suffers a page one prank

WASHINGTON, DC: Readers of USA Today in the nation’s capital got an interesting surprise on the Friday following President Clinton’s State of the Union speech when guerrilla activists hijacked the newspaper’s front page.

WASHINGTON, DC: Readers of USA Today in the nation’s capital got an interesting surprise on the Friday following President Clinton’s State of the Union speech when guerrilla activists hijacked the newspaper’s front page.

WASHINGTON, DC: Readers of USA Today in the nation’s capital got an

interesting surprise on the Friday following President Clinton’s State

of the Union speech when guerrilla activists hijacked the newspaper’s

front page.



The paper, temporarily re-dubbed the ’USA Decay,’ sported a headline

shouting, ’Defense, Education depts to merge.’



Shiftdough.org, an advocacy organization, eventually took credit for the

stunt, which involved covering USA Today’s front page with a one-page

insert in coin-operated newspaper vending machines across the city. The

group’s agenda calls for taking money out of the defense budget and

putting it into domestic programs addressing healthcare, education and

other ’human needs.’



A spokesperson for USA Today described the stunt as ’amateurish.’



The insert also included a story about a new program designed to reduce

deaths from youth violence. It proposed bringing back the cherished

American tradition of solving disputes through the comparably orderly

process of dueling.



’Let’s get our priorities straight,’ reads a mission statement of sorts

on Shiftdough’s web site. ’We won the cold war already, now it’s time to

shift the dough to the things we really need.’



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