Ruder Finn Chicago bags five hi-techs accounts, spins off new units

CHICAGO: Ruder Finn’s Chicago outpost closed out January with dollars 1 million in new business from five hi-tech clients - accounts that have already spurred changes in the practice’s structure.

CHICAGO: Ruder Finn’s Chicago outpost closed out January with dollars 1 million in new business from five hi-tech clients - accounts that have already spurred changes in the practice’s structure.

CHICAGO: Ruder Finn’s Chicago outpost closed out January with

dollars 1 million in new business from five hi-tech clients - accounts

that have already spurred changes in the practice’s structure.



Managing director Howard Solomon said the Chicago technology practice

has been split into two new groups, an Internet-focused arm and an

enterprise applications unit. Casy Jones, formerly with Metzger &

Associates, has been hired to head up the new Internet practice, with

support from Rose Maciejewski, formerly with NoyesRobertson. Ruder Finn

now boasts roughly a dozen staffers working on hi-tech business in

Chicago and plans to hire 10 more.



Solomon was brought in to rejuvenate Ruder Finn’s Chicago office three

years ago. Though year-end figures aren’t yet available for 1999,

Solomon said the recent tech wins put the office on target for 2000

revenue of ’well over dollars 3 million.’



Chief among the new tech clients is Spyglass, a company that evolved out

of a University of Illinois group of hi-tech entrepreneurs. Spyglass had

been working with Shandwick, but switched agencies after being courted

by Ruder Finn for over a year, Solomon said. While Spyglass isn’t

RF/Chicago’s largest client, Solomon believes its midwest name

recognition will help attract other hi-tech accounts.



The other new clients are Telstreet.com, a wireless portal site; Cofix

Systems, an IT services organization; eBenx, a business-to-business

health benefits trading operation and USOPnet, the electronic

procurement division of US Office Products.



Solomon added that the enterprise solutions group will likely announce

an account win in the mid-six-figure range within the next few weeks.



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