Rasky/Baerlein Group acquires Wortman Works, opens DC office

BOSTON: The Rasky/Baerlein Group has expanded its reach with the opening of an office in Washington, DC and the acquisition of Wortman Works Media and Marketing in Nashville.

BOSTON: The Rasky/Baerlein Group has expanded its reach with the opening of an office in Washington, DC and the acquisition of Wortman Works Media and Marketing in Nashville.

BOSTON: The Rasky/Baerlein Group has expanded its reach with the

opening of an office in Washington, DC and the acquisition of Wortman

Works Media and Marketing in Nashville.



R/B, which has occupied office space in DC for several months, recently

appointed former Powell Tate group director Read Scott-Martin to lead

the office and is beginning to look for additional staff members. While

at Powell Tate, Scott-Martin helped recruit and direct industry

coalitions supporting anti-trust enforcement in the Microsoft case.



’There are a number of qualities we look for in people who we make part

of our management team,’ said R/B chairman Larry Rasky. ’We look for

intelligence and integrity, and Read brings both of these attributes to

the table.’



The DC office is currently servicing between six and eight existing R/B

accounts, but Rasky said that he expects to have at least one

significant client announcement within the next few weeks. The office

will handle both PR and public affairs, particularly at the grass-roots

level.



With the acquisition of Wortman Works, which was founded in 1998 by

Jules Wortman, R/B is hoping to grow a strong regional presence. The

deal also lets the agency get in on the emerging trend of PR agencies

pairing with entertainment firms.



’To grow outside of the entertainment industry, we needed more support,’

said Wortman, adding that she had been in talks with R/B since June.



While the value of the acquisition and revenues for Wortman Works were

not disclosed, it’s not likely to have been a huge financial

transaction, since Wortman Works has seven clients and four employees.

Wortman, however, described the deal as ’good value, and very profitable

for everyone involved.’



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