PRSA schedules Tech 2000 symposium for tech-heavy Boston

BOSTON: The PRSA’s Technology Section has settled on Boston as the site for its ’Tech 2000’ symposium.

BOSTON: The PRSA’s Technology Section has settled on Boston as the site for its ’Tech 2000’ symposium.

BOSTON: The PRSA’s Technology Section has settled on Boston as the

site for its ’Tech 2000’ symposium.



The conference, focusing on business communications in the Internet age,

will be held on Monday, March 27 at the Boston Marriott Copley

Place.



This is the first time the annual meeting is taking place in Boston.



Robert Davis, president and CEO of Lycos, will be the keynote

speaker.



Panelists include Middleberg + Associates chairman Don Middleberg and

Brodeur Worldwide CEO John Brodeur.



According to conference co-chair Lee Levitt, Boston was a natural choice

for this year’s conference because of its status as a center for the

hi-tech industry. While it might seem that Silicon Valley would precede

Boston as the ideal conference stop, Levitt said that the meeting’s

location hinges on the PRSA’s ability to find a co-chair in the market

where it is being held. Hence the selection of Boston, with Howard

Sholkin, marketing programs manager for Compaq in Stow, MA, slated to

serve in the co-chair role.



More than 400 PR pros and journalists are expected to turn out for the

all-day conference, which will cover everything from international PR to

crisis communications in the electronic age. Two tracks will run

simultaneously throughout the day, with one geared toward practitioners

who serve hi-tech companies and institutions, and the other designed for

PR pros wanting to learn about using technology in their day-to-day

work.



’For large companies with international interests, the changes that the

Internet has brought are very dramatic,’ said Levitt. ’Every controversy

or crisis has the potential to attract attention all over the world, and

companies have to be prepared for this.’ He added that the session on

international PR should be of particular interest to the Boston PR

community, since almost all hi-tech products and services rapidly enter

the international market.



Those wishing to attend the conference can register online at

http://www.prsa.org/techconf/reginfo.html or by contacting Jeneen Garcia

at the PRSA national office (212-460-1482).



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