PLEASANTON, CA: Business management software giant PeopleSoft has ended a two-year relationship with Edelman and is putting its estimated dollars 1 million account up for review.
PLEASANTON, CA: Business management software giant PeopleSoft has
ended a two-year relationship with Edelman and is putting its estimated
dollars 1 million account up for review.
According to PeopleSoft PR director Steve Swasey, who joined the
Pleasanton-based company in November, the decision to part ways was made
late last year by mutual agreement.
’They were frustrated and so were we,’ Swasey explained. ’You have to
remember that after (former PR director) Kit Robinson left for Commerce
One, there wasn’t a PR director here for about six months. During that
time, it evolved into a very tactical, non-strategic relationship.’
Swasey also admitted frustration over the amount of turnover on his
Edelman team. ’In the few months I have been in the job, we’ve already
lost three key people from the account team. We finally agreed that it
was just not working out between us.’
Swasey has already started interviewing PR firms to replace Edelman,
which will wind up its work by March 1. He expects to have a new agency
on board to take over corporate and product PR no later than the end of
March. Swasey also hinted that he may be open to bringing on a second
agency to manage PR for some of the company’s other activities, such as
human resources and manufacturing.
In canvassing for a new agency, PeopleSoft is looking for someone with
turnaround experience. The company has endured plenty of bad press over
the past year concerning layoffs, sluggish sales and poor financial