PeopleSoft cuts tie with Edelman, cites frustration

PLEASANTON, CA: Business management software giant PeopleSoft has ended a two-year relationship with Edelman and is putting its estimated dollars 1 million account up for review.

PLEASANTON, CA: Business management software giant PeopleSoft has ended a two-year relationship with Edelman and is putting its estimated dollars 1 million account up for review.

PLEASANTON, CA: Business management software giant PeopleSoft has

ended a two-year relationship with Edelman and is putting its estimated

dollars 1 million account up for review.



According to PeopleSoft PR director Steve Swasey, who joined the

Pleasanton-based company in November, the decision to part ways was made

late last year by mutual agreement.



’They were frustrated and so were we,’ Swasey explained. ’You have to

remember that after (former PR director) Kit Robinson left for Commerce

One, there wasn’t a PR director here for about six months. During that

time, it evolved into a very tactical, non-strategic relationship.’



Swasey also admitted frustration over the amount of turnover on his

Edelman team. ’In the few months I have been in the job, we’ve already

lost three key people from the account team. We finally agreed that it

was just not working out between us.’



Swasey has already started interviewing PR firms to replace Edelman,

which will wind up its work by March 1. He expects to have a new agency

on board to take over corporate and product PR no later than the end of

March. Swasey also hinted that he may be open to bringing on a second

agency to manage PR for some of the company’s other activities, such as

human resources and manufacturing.



In canvassing for a new agency, PeopleSoft is looking for someone with

turnaround experience. The company has endured plenty of bad press over

the past year concerning layoffs, sluggish sales and poor financial

performance.



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