EPA to unleash RFP for lucrative Energy Star project

WASHINGTON, DC: Trying to make the US a greener country could mean lots of greenbacks for a PR firm with Washington clout.

WASHINGTON, DC: Trying to make the US a greener country could mean lots of greenbacks for a PR firm with Washington clout.

WASHINGTON, DC: Trying to make the US a greener country could mean

lots of greenbacks for a PR firm with Washington clout.



The DC public affairs and PR communities were abuzz last week with

rumors that the Environmental Protection Agency was about to release an

RFP for a lucrative PR assignment regarding its much heralded Energy

Star initiative.



The program is designed to encourage the use of energy-efficient

equipment in order to reduce air pollution.



The five-year PR contract is expiring, and, under government rules, the

EPA must open competition for the account to all comers. It is not clear

whether the contract will be let out in a single package or divided into

several components. The current holder of the contract is ICF

Associates, a Washington-based environmental consulting firm whose ad

partner is DDB Needham.



While the overall size of the contract is expected to be around dollars

50 million, an EPA spokesperson refused to divulge how much of the

bounty will be devoted to PR. Still, it is difficult to imagine the sum

not being well into the seven-figure range annually.



The Energy Star competition is expected to involve most of the major

multinationals with a substantial DC presence. However, the necessary

environmental expertise demanded by the project will likely require

partnering with an environmental consulting firm.



Sources on K Street and inside the EPA hinted that Energy Star’s top

execs are interested in devoting a greater percentage of their marketing

dollars toward branding.



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