DIARY: Super Bowl XXXIV: ticklish cops and overzealous staff

The days leading up to the Super Bowl can always be counted on to provide a mix of promotions gone awry, media relations gaffes and general idiocy in the name of hype. This year’s festivities, alas, did not disappoint.

The days leading up to the Super Bowl can always be counted on to provide a mix of promotions gone awry, media relations gaffes and general idiocy in the name of hype. This year’s festivities, alas, did not disappoint.

The days leading up to the Super Bowl can always be counted on to

provide a mix of promotions gone awry, media relations gaffes and

general idiocy in the name of hype. This year’s festivities, alas, did

not disappoint.



Best was a promotion run by Nashville radio station 103.3 FM. Hoping to

take advantage of the frenzy surrounding the Tennessee Titans’ unlikely

run to the big game, the station announced that its PR minions had taped

two tickets to the belly of a police officer and that they were there

for the taking. The problem? Many of the city’s officers hadn’t been

notified about the promotion and were understandably piqued when

football-mad townies started chasing them around town.



’We never expected the frenzy,’ said police department spokesperson Don

Aaron. ’It got ridiculous.’



To make matters worse, the ticket-bearing cop, motorcycle officer Jeff

Keeter, was not discovered. In the end, the two seats were auctioned

off, with proceeds going to the Police Athletic League.



Then there were the Titans’ media relations folks, who guarded the

sanctity of the media/player relationship with just a bit more

zealousness than paid bodyguards.



On ’media day,’ one reporter asked Titans linebacker Jevon Kearse to

autograph a copy of Sports Illustrated, which featured Kearse on the

cover for the first time. Kearse gladly signed, but was interrupted by a

member of the Titans’ media relations staff, who screamed at the

reporter and ripped away the magazines.



So there was hype a-plenty down in Atlanta - and, for once, the game

lived up to it. We’re already banking on Denver 24, Tampa Bay 10 in

2001.



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