Coke continues its PR push on heels of reorganization

ATLANTA: Coca-Cola continued its long climb up the PR hill last week by allowing members of the media to attend and cover a briefing before 200 Wall Street analysts. The event marked the first time in company history that the press has been invited to cover such a meeting.

ATLANTA: Coca-Cola continued its long climb up the PR hill last week by allowing members of the media to attend and cover a briefing before 200 Wall Street analysts. The event marked the first time in company history that the press has been invited to cover such a meeting.

ATLANTA: Coca-Cola continued its long climb up the PR hill last

week by allowing members of the media to attend and cover a briefing

before 200 Wall Street analysts. The event marked the first time in

company history that the press has been invited to cover such a

meeting.



Coke execs had a lot to talk about. Days earlier, incoming chairman Doug

Daft announced a corporate reorganization that included thousands of job

cuts. ’We need to become a pure marketing organization,’ said

spokesperson Chuck Reece.



Although Reece indicated the corporate communications division would be

hit by the layoffs, he was unable to provide specific information as to

the number of positions that would be cut. He did confirm that VP of

corporate communications Randal Donaldson is being reassigned

internally.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.