BSMG grabs dollars 4.6m PR shop in Germany

HAMBURG: BSMG took a substantial step towards becoming one of Germany’s preeminent financial and corporate PR practices last week by acquiring Management Profile Consulting (MPC), a 45-strong, dollars 4.6 million financial and corporate shop.

HAMBURG: BSMG took a substantial step towards becoming one of Germany’s preeminent financial and corporate PR practices last week by acquiring Management Profile Consulting (MPC), a 45-strong, dollars 4.6 million financial and corporate shop.

HAMBURG: BSMG took a substantial step towards becoming one of

Germany’s preeminent financial and corporate PR practices last week by

acquiring Management Profile Consulting (MPC), a 45-strong, dollars 4.6

million financial and corporate shop.



The deal, in which MPC will be folded into BSMG’s existing German

operation, APR/BSMG, makes BSMG one of the top five firms in the

country, with revenues of approximately dollars 8.5 million.



The newly merged firm boasts 80 employees and operations in Hamburg,

Munich, Berlin, Frankfurt, Bremen and Stuttgart. BSMG also adds several

big-name clients - BMW, Siemens and the Federal Ministry for Economics

and Technology - to a roster that already includes Olympus, Best Food

and the German Governmental Ministry of Foreign Affairs.



’MPC’s strengths in corporate and financial communications complement

APR/BSMG’s strong track record in brand management, consumer marketing

and healthcare,’ said BSMG president and CEO Harris Diamond in a

statement.



’We are very well positioned to provide the complete spectrum of PR, IR

and public affairs services.’



MPC managing director Janos Goenczol becomes chairman of BSMG’s German

operations and joins the management boards of BSMG Worldwide and BSMG

Europe. Wolfgang Raike, previously APR/BSMG’s CEO, retains the same role

in the combined firm.



Goenczol cited the ’power’ of BSMG’s financial PR capabilities, fueled

by last year’s purchase of The Financial Relations Board, as one of the

key motivators behind the deal.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.