Army set to salute its soldiers of PR

WASHINGTON, DC: Retired officers who excelled on the public affairs battlefield will find themselves in the spotlight this week at the US Army’s 2000 Worldwide Public Affairs Symposium.

WASHINGTON, DC: Retired officers who excelled on the public affairs battlefield will find themselves in the spotlight this week at the US Army’s 2000 Worldwide Public Affairs Symposium.

WASHINGTON, DC: Retired officers who excelled on the public affairs

battlefield will find themselves in the spotlight this week at the US

Army’s 2000 Worldwide Public Affairs Symposium.



An alumni banquet, keynoted by ABC’s Sam Donaldson, will be held on

Thursday, during which 15 Army public affairs pros will be inducted into

the newly formed Army Public Affairs Hall of Fame.



Inductees include the late Lieutenant General Floyd Parks, considered to

be the father of modern Army public affairs, and Major General Winant

Sidle, who put forward the Army’s case during the Vietnam War.



As for the symposium itself, 300 Army PR experts will meet to survey the

challenges unique to their jobs. The group will also discuss how the

Army can make better use of the Internet and generate better local media

coverage. A case study will examine the handling of hate crimes at a

military installation.



Among the featured seminars are ’Marketing Muscle: How to Prove and

Improve Public Affairs Results with Real World Research,’ led by

Ketchum’s Lloyd Corder.



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